1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses treated with be curly advanced™ coil definer gel or curl enhancer cream vs unwashed hair.
3Ex-vivo testing on tresses treated with be curly advanced™ curl enhancer cream vs untreated hair.
4Be curly advanced franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
100% vegan • leaping bunny approved • Bcorp certified
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